Last week, we covered HEY–a new email service that seemingly has a lot to offer–and while we largely praised the service despite it being a paid client awash in a sea of free email options, not everyone is fully on board with HEY’s inimitable charm–at least, not yet.
Adam Silver, an interaction designer focused on user experience, had some criticisms of HEY–many of which he identified as “pretty surprising oversights.” Though Silver does mention that his overall opinion of the service is good, these oversights are the focus of his review.
“All of these things are really easy to fix,” amends Silver.
Another issue Silver highlights is the inbox (imbox?) sorting. As we mentioned previously, there are three locations for email: the imbox, the feed, and the paper trail, each of which serves a different purpose. The problem with this system is that organizing emails by only three overarching categories affords little flexibility; furthermore, Silver notes that the menu for accessing each folder leaves a lot to be desired from a design standpoint.
The feed is also the subject of Silver’s criticism in that it doesn’t function enough like a traditional inbox to the point that it is actually difficult to use. Especially given the feed’s purpose–to store newsletters and such in a free-scrolling manner–this is a hold-up for sure; coupled with the feed’s lack of notifications, you can see how this problem cripples the user experience without active attention to the ancillary feed inbox.
Lastly, Silver mentions that the name “imbox” is, well, stupid. “This is not a typo but it’s not good,” he says. “You need a really good reason not to keep things simple.”
This is actually a point that we initially glossed over in our overview, but it’s another instance of a company doing a little too much to stand out–and, in doing so, potentially disrupting the user experience. “Keeping it simple” by calling the delivery place for your email the “inbox” won’t sink your brand, and the name “imbox” is sure to, at best, annoy.
It’s important to reaffirm that HEY’s driving principle–accessible email that prioritizes your privacy and charges you a relatively nominal fee for doing so–is good, and that’s the tough part of any app’s development; should they choose to follow Silver’s lowkey advice and make a few tweaks, they’ll have a winning product.
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